Video iPod and content

I am not a Mac user, but I think that the direction Apple has taken under Steve Jobs with the iPod is tremendous. A new iPod has been announced.

It plays video.

A new iTunes is out.

It serves up the video and lets you gift content to people you know.

The boys over at Engadget have a great take on all of this. Basically, Apple is doing for video what they did for music. They do not want full length movies. People want their big screens, etc. to reproduce the “movie experience”. TV and its episodic formats make for great mobile video. Television also has the greatest amount of possibilities for revenue tie ins. TV makes its living being subsidized by advertisements. Basically, Apple is taking the podcasting paradigm and moved it to video. Just wait for the next wave of amateur videos to be published.

BTW, Quicktime videos can also be played on the PSP.

Here is how the market is shaping up.
iPod vs. PSP / Apple vs. Sony
iPod vs. TiVo (record your own content or just download it)

It’s a great time to be a gadget geek..


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